Clym takes a product-led Go-To-Market (GTM) approach. Fundamentally, this means we believe in our product to sell itself by showing our customers value. If you can show your product solves a need, and in turn holds value, you don’t need to “sell” anything. We invite new users to try our product at no cost and unlock ALL features for them to test. Our goal is to get our customers using the product (seeing is believing), and let them decide if they see enough value to make a purchase. We’re not making sales calls or trying to convince customers to upgrade via email. We view those sales tactics to be short-sighted. If a customer doesn’t receive value for what he/she is paying for, then at some point you lose the customer. We don’t like to lose anything!
While our competitors spend loads of time and resources hiring/training/monitoring/managing sales reps, we have our head down working hard to improve our product. The absence of these layers enables us to streamline communication directly from our customers to our product team. In short, that means quicker results. Quicker action on things like support tickets and product suggestions. You are the customer, you have real-life painpoints and challenges to solve. The quicker we can consume and digest customer feedback, the quicker we can produce a solution.