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Comprehensive Compliance Solutions
for Marketing and Sales Teams

Transform compliance requirements into competitive advantage with performance-driven solutions

Marketing and sales teams face the challenge of optimizing data collection and customer engagement while navigating complex privacy regulations that directly impact campaign performance and customer experience. With GDPR fines reaching €5.65 billion globally as of March 2025 and 8,800 ADA Title III complaints filed in 2024, marketing teams must balance regulatory compliance with performance objectives. Organizations that integrate compliance strategically achieve better results: 75% of consumers say that a brand's diversity and inclusion reputation influences their purchase decisions, while progressive, inclusive approaches drive sales uplift of over 16% compared to less inclusive content.

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Role: Marketing and Sales

Marketing compliance landscape

Performance optimization and regulatory requirements that directly affect campaign effectiveness and customer data collection

Marketing compliance challenges

Marketing professionals face regulatory requirements that directly impact their ability to collect data, target audiences, and measure campaign effectiveness while maintaining optimal customer experience.

Privacy regulations limit first-party data collection and require explicit consent for tracking technologies, impacting attribution models and audience targeting capabilities. Non-compliant companies lose an average of 9% of their customer base after major privacy breaches, directly affecting customer lifetime value.

Balancing regulatory compliance with conversion rates requires sophisticated consent management that minimizes friction while maximizing data collection permissions. Poor consent experiences can significantly impact campaign performance and customer acquisition costs.

Accessibility requirements affect website usability and conversion optimization, requiring inclusive design approaches that serve all users effectively. People with disabilities and their families represent $13 trillion in annual spending power globally, representing significant market opportunity.

Marketing teams frequently embed videos from platforms like YouTube and Vimeo for campaigns and product demonstrations. These embedded videos require specialized VPPA (Video Privacy Protection Act) consent and proper privacy handling, creating compliance complexity for video-driven marketing strategies.

Marketing compliance challenges

How Clym supports marketing success

Clym's platform addresses marketing challenges by optimizing consent collection, maintaining data quality, and supporting inclusive customer experiences that enhance both compliance and performance outcomes.

Intelligent consent management adapts to user location and regulatory requirements while optimizing for user experience and data collection effectiveness. Customizable consent interfaces reduce friction while maximizing permission rates.

RealtimeCompliance™ technology manages third-party scripts and cookies to maintain data collection capabilities while respecting user consent preferences. Automated service detection supports over 1,200 third-party marketing tools and analytics platforms.

Accessibility features expand market reach while improving overall user experience for all customers. Compliance enables access to underserved markets with significant purchasing power.

Complete control over consent interface design to match brand standards while maintaining optimal site performance. Customizable appearance, messaging, and user flows with minimal impact on page load times and user experience.

How e commerce businesses use Clym

Essential capabilities for legal teams

Clym's platform delivers the performance-focused compliance tools marketing professionals need to optimize data collection and customer experience while maintaining regulatory compliance.

Intelligent consent collection with customizable interfaces designed for conversion optimization. Supports multiple consent frameworks including GDPR, CCPA, VPPA, and wiretapping compliance with distinct consent receipts for each type.

RealtimeCompliance™ automatically manages over 1,200 marketing and analytics services, supporting compliant data collection while maintaining campaign tracking capabilities. Supports consent-based loading for marketing technologies.

Accessibility features improve website usability for all users while expanding market reach. Customizable interfaces match brand standards while maintaining regulatory compliance across global markets.

Geofencing technology applies appropriate consent requirements based on user location, optimizing user experience in different regulatory environments while maintaining data collection effectiveness where permitted.

Essential capabilities for legal teams

Marketing business impact

Strategic compliance implementation delivers measurable improvements in customer reach, data quality, and brand positioning that directly support marketing objectives and business growth.

People with disabilities and their families represent $13 trillion in annual spending power globally, while compliance enables access to previously underserved markets. Inclusive approaches expand total addressable market and customer base.

75% of consumers say that a brand's diversity and inclusion reputation influences their purchase decisions, while progressive, inclusive approaches drive sales uplift of over 16%. Compliance demonstrates brand values that resonate with modern consumers.

Strategic consent management maintains data quality while respecting user preferences. Optimized consent flows reduce customer acquisition costs while supporting attribution and personalization capabilities within regulatory frameworks.

Inclusive design principles improve usability for all customers, supporting conversion optimization goals while expanding market accessibility. Better user experience drives improved engagement and customer satisfaction metrics.

Executive business impact

Implementation for marketing teams

Clym's marketing-focused implementation approach supports performance optimization through brand customization and conversion optimization.

Complete customization of Widget interfaces and accessibility features to match brand standards and user experience requirements. Marketing teams maintain control over visual presentation and messaging while supporting regulatory compliance across all touchpoints.

Implementation focuses on maintaining marketing effectiveness while achieving compliance. Single-script integration preserves site performance, while support for existing marketing technology stacks facilitates seamless campaign operations.

Control Center provides compliance reporting and consent ledger documentation with separate records for cookies, VPPA, wiretapping, and age gating consent types. Monitor compliance status and maintain audit-ready documentation for regulatory requirements.

Implementation for marketing teams

Getting started

Structured evaluation process with clear outcomes and measurable results

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Compliance assessment

Free Clym Scanner evaluation identifies regulatory impacts on marketing operations and compliance gaps across privacy and accessibility requirements.

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Pilot implementation

Controlled Widget deployment demonstrates marketing performance impact while validating brand standards and conversion goals.

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Full deployment

Complete rollout with ongoing campaign integration support and dedicated account management for Enterprise plans.

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Trusted by
compliance-focused
organizations

"Clym streamlined our global compliance efforts across three continents with a single integration."

Chief Compliance Officer, Enterprise Retail Client

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Navigate 150+ global regulations
with confidence

From GDPR to CCPA, ADA to WCAG, our comprehensive coverage supports compliance wherever your users are located.

Explore our regulation guides

Join thousands of businesses protecting their users and supporting regulatory requirements. Start by assessing your website compliance with data privacy and accessibility regulations across the globe.