CMP (Consent Management Platform)
What does CMP mean?
A Consent Management Platform (CMP) is software that helps businesses collect, manage, and document user consent for cookies and other tracking technologies.
How does a CMP work?
CMPs display consent banners, record user choices, and integrate with analytics and advertising platforms. Certified CMPs are compatible with industry frameworks like IAB TCF and Google Consent Mode.
Why is a CMP important?
Regulations such as GDPR and CPRA require companies to give users control over data collection. A CMP helps businesses operationalize these requirements and maintain records for accountability.
FAQs about Consent Management Platforms (CMPs)
While not named specifically, many laws require its functions — clear consent collection and preference storage.
Yes. CMPs can block or allow cookies and scripts depending on user consent.
Certified CMPs integrate more seamlessly with ad networks and improve trust.
Yes. Many include dashboards to log, track, and respect user opt-out requests.
A cookie banner shows options, while a CMP manages the full lifecycle of consent, including logs and audits.