Impressum
What does Impressum mean?
An Impressum is a mandatory legal notice used in Germany and Austria (and often adopted across German-language sites) that identifies who operates a website and how to contact them.
How does an Impressum work?
The Impressum should be reachable in one or two clicks (usually from the footer) and typically includes:
- Legal name and entity type (e.g., GmbH, AG)
- Registered address (not a P.O. box)
- Contact details (email, phone)
- Registration/VAT numbers and authority, if applicable
- Authorized representatives
- Professional information for regulated professions (title, chamber, rules)
Why is it important?
It provides transparency and legal accountability. Missing or incomplete details can lead to warnings (Abmahnungen), fines, and takedown requests.
FAQs about Impressum
If you target users in Germany or Austria (e.g., shipping there, German-language sales), you are expected to provide an Impressum.
No. The privacy policy explains data processing; the Impressum identifies the publisher/operator.
Competitors or consumer groups may issue cease-and-desist letters, and authorities can fine operators. Amounts vary by case.
Companies are expected to list a physical business address. Individuals may use a service address where permitted, but it must be valid and reachable.
In the site footer, clearly labeled “Impressum,” “Imprint,” or “Legal Notice.”