Non-essential cookies
What does non-essential cookies mean?
Non-essential cookies are any cookies not strictly required to deliver the website’s core functions. They often support analytics, advertising, personalization, A/B testing, or social media integrations.
How do non-essential cookies work?
These cookies collect additional data to enhance user experience or business goals. Because they are not required for the service the user requested, most privacy frameworks require informed, prior consent before setting them. Best practice is to block them until a user opts in and to provide granular choices by category.
Why is it important?
Using non-essential cookies without valid consent can lead to regulatory action and loss of user trust. Clear disclosures, short retention, and easy withdrawal of consent help reduce risk.
FAQs about non-essential cookies
Yes. Laws such as the GDPR and many state privacy laws expect explicit, informed consent before setting them.
Generally no. If users cannot access content without accepting non-essential cookies, consent may not be considered freely given.
Use a consent management platform (CMP) to block non-essential cookies by default, present clear purposes, offer granular toggles, and honor opt-outs instantly.
Follow data minimization. Many authorities reference 6–12 months for analytics as a reasonable ceiling, with shorter durations where possible.
Organizations risk fines, user complaints, and reputational harm. You may also face data deletion requests and contract issues with partners.