Opt-in
What does opt-in mean?
Opt-in is a consent model in which individuals actively agree to participate in data processing activities. It means that no data is collected, processed, or shared unless the user has provided explicit permission, typically by checking a box, clicking a button, or otherwise indicating their agreement.
How does opt-in work?
In data privacy contexts, opt-in mechanisms are usually embedded in forms, pop-ups, or user account settings. These mechanisms require users to take a clear affirmative action before their personal data can be collected or used. The opt-in process should be:
- Clear and specific about what the user is agreeing to (e.g., marketing emails, cookies, third-party sharing).
- Granular, offering separate choices for different types of data processing.
- Freely given, meaning users are not coerced or misled. -Documented, with records of consent maintained in case of audits or disputes.
For example, under the General Data Protection Regulation (GDPR), websites must obtain prior opt-in consent before placing non-essential cookies on a user's device.
FAQs about opt-in
No. Opt-in is typically required for non-essential data processing, like marketing or analytics. Essential processing (e.g. service delivery) may rely on other legal bases.
The GDPR, ePrivacy Directive, Canada’s PIPEDA (in certain cases), and laws like CPRA often require opt-in for specific data uses.
Opt-in requires active user participation; opt-out assumes consent unless the user takes action to decline.
No. Valid opt-in requires an unambiguous, affirmative action. Pre-checked boxes are not considered valid under laws like the GDPR.
Yes. Proof of consent (who, when, what, and how it was given) should be logged and stored.