Privacy Banner
What does privacy banner mean?
A privacy banner is a notice displayed on websites or apps informing users about data collection practices. Typically appearing at the top or bottom of a webpage when a user first visits, it plays a key role in transparency and consent under data privacy laws.
How does privacy banner work?
It alerts users that the website collects data such as cookies, tracking pixels, or other identifiers.
Offers options to:
- Accept or reject non-essential cookies
- Learn more via links to privacy policies or cookie settings
- Manage granular consent preferences (depending on the jurisdiction)
It is often part of a Consent Management Platform (CMP), which logs and stores user consent.
FAQs about privacy banner
Not always. A cookie banner is a specific type of privacy banner focused on cookies. A broader privacy banner may cover all data collection notices.
It depends on your audience. States like California (CCPA/CPRA) and Colorado require some form of privacy notice or opt-out mechanism.
You risk noncompliance with global regulations, which can lead to warnings, investigations, or fines.
No, especially under laws like the GDPR. Consent must be freely given, specific, informed, and unambiguous. Pre-checked boxes violate that.
Yes. Banners should be keyboard navigable, screen-reader compatible, and not block content access without a clear way to interact with them.