Tracking Pixel
What does tracking pixel mean?
A tracking pixel is a tiny invisible image loaded on a webpage or email to collect data about user behavior and interactions.
How does a tracking pixel work?
When triggered, the pixel sends data such as IP address, device type, and page interactions back to the server of the service provider. Pixels are widely used for analytics, retargeting ads, and engagement tracking.
Why are tracking pixels important?
Pixels are powerful marketing tools, but they create privacy risks. In many regions, laws like GDPR, CPRA, and VPPA require user consent before loading them.
FAQs about tracking pixels
A cookie stores data on a user’s device, while a pixel is a server-side request that transmits data externally.
Yes, in most jurisdictions consent is required before activating them.
Yes. Browsers, extensions, and consent managers can block or delay pixel loading.
Yes. Email marketing often uses pixels to track opens, forwards, and device data.
Sharing user data without consent can trigger fines or lawsuits under privacy laws.