Microsoft Consent Mode:
Seamless Privacy Integration

Connect your consent banner to Microsoft Ads and Microsoft Clarity

Microsoft Consent Mode enables websites to communicate a visitor’s privacy preferences directly to Microsoft Ads and Clarity. When a visitor accepts or rejects cookies, Clym transmits those preferences to Microsoft services, helping organizations manage data responsibly while improving analytics and advertising insights.

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Understanding Microsoft Consent Mode requirements

Navigate Microsoft’s privacy framework with confidence

What is Microsoft Consent Mode

Consent Mode is a privacy signaling framework that enables websites and digital tools to adjust how they handle data depending on user consent. It helps businesses manage analytics and advertising data responsibly while maintaining transparency and respecting user preferences.

Consent signals

The framework uses two parameters, ad_storage and analytics_storage. When consent is provided, full functionality operates as intended. When not granted, tracking and cookies are limited, and only essential, non-identifiable data is processed.

Who should implement Microsoft Consent Mode

Consent Mode suits organizations using analytics or advertising tools to measure performance and user engagement, particularly those managing data under laws such as GDPR, UK Data Protection Act, or CPRA.

Why you should implement it

Proper configuration supports privacy obligations under global data protection frameworks, including the GDPR, the UK Data Protection Act, the CCPA/CPRA, and other privacy laws worldwide, while maintaining valuable metrics for advertising and usability assessment.

Intelligent consent communication

From user preferences to Microsoft service response

Clym’s integration with Microsoft Consent Mode communicates visitor selections to Microsoft Ads and Clarity automatically, so that data handling matches user preferences without additional manual steps.

Key capabilities

Complete Microsoft Consent Mode setup with automated consent signaling and adaptable management tools.

Activate Microsoft Consent Mode through the widget; no technical setup or custom scripts necessary.

Visitor consent is shared instantly with Microsoft Ads and Clarity, keeping data use aligned with preferences.

Control ads and analytics consent categories from one interface across domains or regions.

Connect consent banner categories to Microsoft parameters (ad_storage and analytics_storage) for accurate consent signaling.

Implementation approach

Clym’s approach creates a clear link between visitor consent and Microsoft’s advertising and analytics services, reducing complexity and improving ongoing management.

Convert visitor preferences into Microsoft Consent Mode parameters without manual configuration.

Send the consent state to Microsoft Ads and Clarity as soon as it’s provided or withdrawn.

Update Microsoft services when users revise their preferences, keeping a consistent experience across properties.

Microsoft Consent Mode does not include behavioral modeling or predefined regional defaults. Clym’s tools focus on precision and transparency while maintaining reliable data handling.

Flexible configuration

Adapt Microsoft Consent Mode through Clym to reflect your brand identity and regional needs while supporting privacy obligations.

Adjust consent banners to reflect your brand with:

Custom colors, typography, and styling
Widget positioning and responsive design
Localized language options
Region-specific messages

Business benefits

Using Microsoft Consent Mode through Clym helps organizations manage data responsibly and improve workflow efficiency.

Keep access to essential analytics in Microsoft Clarity while honoring user consent.

Assist alignment with Microsoft’s expectations and data protection regulations.

Minimize manual setup and configuration effort across platforms.

Provide a steady consent experience across all languages and properties.

Remain aligned with Microsoft updates and evolving privacy frameworks using Clym’s centralized dashboard.

^{Getting started}

Set up Microsoft Consent Mode with Clym in three simple steps

Review

Check preconfigured Microsoft Consent Mode settings based on your website’s use of Microsoft Ads and Clarity.

01

Configure

Map consent categories and adjust the design and text for each region.

02

Deploy

Add Clym’s script to your website. Consent preferences begin transmitting to Microsoft services automatically.

03

Related consents

Expand your consent management structure

VPPA compliance

Facilitate compliance with the Video Privacy Protection Act requirements for full transparency.

Explore VPPA consent

Global privacy control

Address universal opt-out preferences within your consent management process.

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Wiretapping consent

Incorporate wiretapping consent to support lawful session recording and analytics review.

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