The cookie consent management platform (CMP) market has matured rapidly, with many organizations comparing solutions as they evaluate privacy, accessibility, and policy management needs. Businesses now face global privacy regulations like GDPR, or CCPA, alongside increasing expectations for transparency and user control. Modern organizations require more than a simple cookie banner; they need systems that support multi-category compliance activities.
For additional context on how organizations evaluate compliance tools, businesses can read our digital compliance solution buying guide. Teams comparing consent tools may also find value in our cookie consent management platform guide.
TrustArc is recognized as a legacy provider of privacy solutions, offering consulting-driven programs for large enterprises. As the market evolves, and organizations of all sizes face increasing privacy and governance requirements, there is growing demand for solutions that streamline compliance management and offer cost predictability. This article explores when Clym represents a strong alternative to TrustArc, especially for organizations seeking advanced tools without the overhead of consulting engagements.
Understanding TrustArc: consulting-led enterprise privacy
TrustArc built its reputation on privacy program consulting, expanding into a suite of tools for large organizations. Their solutions include privacy assessments, risk management, and cookie consent tools, but most implementations require significant consulting involvement, which increases both costs and timelines.
TrustArc’s documented strengths
- Deep privacy expertise and consulting resources
- Comprehensive privacy assessments and certifications
- Strong regulatory knowledge base
- Enterprise-focused support model
Where TrustArc may present challenges
- High costs due to required consulting engagements
- Slower implementation timelines
- Limited technical automation compared to newer platforms
- Complexity in ongoing management
- Opaque pricing, custom quotes only
Takeaway: TrustArc is well-suited for enterprises seeking hands-on consulting, but its model may not fit organizations looking for rapid deployment, technical automation, and cost transparency.
Clym vs. TrustArc: a modern approach to digital compliance management
Pricing transparency vs. consulting engagements
TrustArc: Custom pricing (often $50,000+/year), consulting required for implementation and updates, variable costs.
Clym: Transparent pricing ($49/month Start, $149/month Grow, Enterprise from $449/month). No consulting required but available, predictable costs.
Impact: Clym’s clear pricing and fast deployment make it accessible to organizations of all sizes, while TrustArc’s model is better suited for enterprises with large compliance budgets.
Implementation complexity: automated tools vs. consulting-led programs
TrustArc: Consulting-driven, multi-phase implementations, extended timelines.
Clym: Deploys with a single JavaScript snippet covering privacy, accessibility, and governance needs within days. No external consultants required. The Governance Portal supports centralized control and configuration.
Real-world consideration: Clym’s automation enables rapid deployment, while TrustArc’s process can take months.
Multi-category coverage: integrated tools vs. privacy-focused offerings
TrustArc: Strong privacy suite, but limited technical automation and fewer features for accessibility and governance. Clym supports major global regulations such as GDPR, CCPA, and LGPD. and fewer features for accessibility and governance.
Clym: Unified platform supporting privacy, accessibility, and governance requirements with real-time automation. Accessibility capabilities are supported through tools such as the accessibility scanner.
Specialized consent mechanisms: industry-specific vs. general tools
TrustArc: General consent tools, limited industry-specific structures.
Clym: Pre-built mechanisms for HIPAA authorization, VPPA consent, IAB TCF 2.2, and wiretapping consent.
Support: direct guidance vs. consulting-driven support
TrustArc: Enterprise support, often routed through consulting projects.
Clym: Direct chat, onboarding webinars, dedicated account managers, and responsive guidance for all plan levels.
Technical sophistication: automation vs. manual configuration
TrustArc: Relies on manual processes and consulting.
Clym: Automated service detection and configuration for more than 1,200 services, supported by features such as ReadyCompliance and RealTime Compliance.
When TrustArc may be a better fit
- Large enterprises with established consulting relationships
- Organizations needing privacy certifications or in-depth audits
- Companies prioritizing privacy program strategy over technical automation
When Clym may provide greater value
- Organizations seeking rapid, automated, and cost-predictable solutions
- Teams needing support for privacy, accessibility, and transparency and accountability in one platform
- Companies valuing transparent pricing and direct support
Competitive summary: making the right choice