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Children's Online Privacy Protection Rule (COPPA)

The Children’s Online Privacy Protection Rule (COPPA) is a U.S. federal law that regulates how websites, apps, and online services collect and use personal information from children under 13\. It requires parental consent, transparency, and safeguards to protect children’s data online.

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Key facts about COPPA

  • Full name: Children’s Online Privacy Protection Rule (COPPA)
  • Regulation: 16 CFR Part 312 (United States)
  • Regulator: Federal Trade Commission (FTC)
  • Applies to: Websites, apps, and online services directed to children under 13
  • Key requirement: Verifiable parental consent before collecting personal data
  • Focus: Protecting children’s personal information online

What is COPPA?

The Children’s Online Privacy Protection Rule (COPPA) is a U.S. federal regulation that governs how online services collect, use, and share personal information from children under the age of 13.

For those asking what COPPA is or what the COPPA law is, it is a privacy framework designed to give parents control over the information collected from their children online.

COPPA applies to operators of websites, mobile apps, and digital services that are directed to children or have actual knowledge that they are collecting personal data from children under 13.

COPPA meaning

The COPPA meaning comes from the Children’s Online Privacy Protection Act, which authorizes the COPPA Rule enforced by the FTC.

The law focuses on protecting children’s privacy by requiring organizations to:

  • Provide clear information about data collection practices
  • Obtain parental consent before collecting personal information
  • Limit how children’s data is used and shared
  • Implement safeguards to protect personal information

Who does COPPA apply to

COPPA applies to a wide range of online services.

Organizations may be subject to COPPA if they:

  • Operate websites or apps directed to children under 13
  • Have actual knowledge that they collect personal data from children
  • Offer online services that attract a significant child audience

The rule primarily applies to commercial, for-profit entities.

What counts as personal information under COPPA

COPPA defines personal information broadly to include data that can identify or track a child.

Examples include:

  • Name, address, or email address
  • Phone number
  • Geolocation data
  • Photos, videos, or audio recordings
  • Persistent identifiers such as IP addresses or cookie IDs

Examples of personal information under COPPA

Category

Examples

Direct identifiers

Name, home address, email address, phone number

Media content

Photos, videos, or audio recordings of a child

Location data

GPS location or precise geolocation

Online identifiers

IP address, cookie IDs, device identifiers

Behavioral data

Tracking data used for profiling or advertising

Key COPPA requirements

The COPPA law establishes several key obligations for organizations.

Verifiable parental consent

Organizations must obtain verifiable parental consent before collecting, using, or sharing personal information from children under 13.

Privacy policy and notice

Operators must provide a clear and accessible privacy policy that explains how children’s data is collected and used.

Data protection and security

Organizations are expected to implement reasonable measures to protect children’s personal information from unauthorized access or misuse.

Parental rights

Parents have the right to:

  • Review their child’s personal information
  • Request deletion of data
  • Refuse further collection or use of data

COPPA requirements overview

Description

Requirement

Verifiable parental consent must be obtained before collecting personal data from children under 13

Parental consent

A clear and accessible privacy policy must explain data collection and usage practices

Privacy notice

Only necessary personal information should be collected

Data minimization

Reasonable measures must be implemented to protect children’s data

Data security

Parents can review, delete, or refuse further data collection

Parental rights

Additional consent may be required before sharing data with third parties

Data sharing restrictions

COPPA compliance

COPPA compliance involves implementing processes and systems that align with the requirements of the rule.

Organizations may take steps such as:

  • Determining whether their service is subject to COPPA
  • Identifying what personal data is collected
  • Implementing parental consent mechanisms
  • Maintaining transparent privacy notices
  • Applying safeguards to protect personal data
  • Establishing data retention and deletion practices

Updates to COPPA

Recent updates to the COPPA Rule have introduced additional considerations around data sharing.

For example, updated requirements may include:

  • More explicit limitations on sharing children’s data with third parties
  • Additional consent requirements for advertising-related data use
  • Increased focus on transparency and accountability

These updates reflect evolving expectations around children’s data privacy.

Why COPPA matters

Children’s data requires additional safeguards due to the sensitivity of personal information and the need for parental oversight.

COPPA establishes a framework that helps ensure:

  • Parents are informed about data collection practices
  • Children’s personal information is handled responsibly
  • Organizations implement safeguards when processing children’s data

Related privacy terms

Commonly asked questions

COPPA stands for the Children’s Online Privacy Protection Act, which is implemented through the COPPA Rule.

COPPA law is a U.S. regulation that governs how online services collect and use personal information from children under 13.

Websites, apps, and online services directed to children under 13 or those that knowingly collect data from children must follow COPPA requirements.

COPPA compliance refers to the processes and measures organizations implement to align with the rule, including obtaining parental consent and protecting children’s personal data.

Adam Safar

Head of Digital Marketing

Adam is the Head of Digital Marketing at Clym, where he leverages his diverse expertise in marketing to support businesses with their compliance needs and drive awareness about data privacy and web accessibility. As one of the company’s original team members, Adam has been instrumental in shaping its journey from the very beginning. When he’s not diving into marketing strategies, Adam can be found cheering on his favorite sports teams or enjoying fishing.

Find out more about Adam