Do Not Sell My Personal Information
What is "Do Not Sell My Personal Information"?
"Do Not Sell My Personal Information" is a mandatory link required on the homepages of businesses subject to the California Consumer Privacy Act (CCPA). This link provides California residents with a mechanism to opt-out of the sale of their personal data. With the expansion of the CPRA, this requirement often extends to "Do Not Sell or Share My Personal Information" to cover data sharing for cross-context behavioral advertising.
Why does this link matter?
If your business meets CCPA thresholds (e.g., $25M+ revenue or buying/selling data of 100k+ consumers), failing to provide this link is a direct violation of the law. The definition of "sale" in California is broad, it includes not just exchanging data for money, but exchanging it for "other valuable consideration," which often covers the use of third-party analytics and marketing cookies.
Related terms
FAQs about Do Not Sell My Personal Information
No. It applies specifically to businesses that fall under the scope of the CCPA/CPRA. However, many businesses implement it globally or nationally to build trust and simplify compliance.
The link should take the user to a form or preference center where they can opt-out. Tools like Clym can automate this process, automatically blocking tracking scripts and data transfers once a user opts out.