Opt-out
What does opt-out mean?
Opt-out refers to a user’s ability to decline participation in data collection or processing activities, particularly in the context of marketing, tracking, or data sharing. Instead of actively agreeing (as in opt-in), individuals are automatically included unless they take action to withdraw or object.
How does opt-out work?
Under the opt-out model, organizations may begin processing data or sending marketing communications by default. However, they must provide users with a clear and accessible way to say “no” or withdraw consent. This can include options such as:
- A privacy preference center.
- A link in an email to unsubscribe.
- A browser setting like Global Privacy Control (GPC).
Some privacy laws (like the California Consumer Privacy Act or Virginia Consumer Data Protection Act) emphasize giving consumers the right to opt out of data sales, targeted advertising, or profiling.
FAQs about opt-out
No. Some laws (like GDPR) favor opt-in consent, especially for data processing not strictly necessary.
Via a cookie banner or privacy settings allowing them to reject non-essential cookies.
Yes. Most regulations require businesses to provide an unsubscribe link in every promotional email.
Opt-in requires explicit user consent before data use; opt-out assumes consent until the user declines.
A browser-based signal that communicates a user’s opt-out preference automatically to websites.